SEO Fundamentals

Every business has a website, and its overall marketing success lies solely on how well the website is optimised to rank high in search engine results. A recent study by a reputable online ad network states that the top listing in Google's “organic” search results receives 33 per cent of total traffic, and therefore being on the first page of Google is imperative for a company to be successful online. You will find out how search engines operate and how they determine which website should appear first, second, third, etc., for a particular web search. You will learn how to conduct keyword research across different countries and in different languages, employing the Keyword Efficiency Index; how to use KWs in your Meta Data and across the website; how to make sure that your website is search-engine friendly; how to find out if it has been penalised by Google, how to use the most important features of Google Analytics and Google Search Console and how to use some of the major SEO Tools and Platforms. Our trainer is an experienced SEO specialist