DO GOOD BUSINESS - A Practical Approach to CSR & Purpose-Drivem Marketing

Do you believe in having a purpose for your business? Would you rather work for a business that is driven by purpose? Do you want to do good while doing business - as a client or an entrepreneur? Are you interested in CSR (Corporate Social Responsibility) and purpose-driven marketing? Would you like to see more community engagement from corporates? We at DoSomethingGood believe in partnerships to help solve the challenges of today and tomorrow. Whether you are in business or government, whether you are starting out on your own or currently employed, we would like to hear your views and share ideas with you on how business can become more sustainable in the future. Let’s work together and co-create better business practices, purposeful initiatives and socially responsible ways of working; let’s make impact as important as profit. Business success is often measured solely on the basis of its economic performance; doing “good business” goes beyond the purely financial balance sheet, looking instead at the ‘triple bottom line’ (people, planet, profit) since today’s complex ecosystem requires all to take responsibility for their action and impact in order to create sustainable ventures. Guided by a dynamic and interactive agenda, we will touch upon key issues such as business sustainability and corporate social responsibility, and share practical case studies of CSR and purpose-driven marketing strategies; hoping to inspire more businesses to take action and DO SOMETHING GOOD / DO GOOD BUSINESS. By inviting a variety of stakeholders to join the conversation, we hope to advance the social responsibility discussion in Malta and foster new partnerships and collaborations between the community and the corporate world in order to enable better business practices and a more sustainable future for all. DoGooders to the fore! Let’s make this happen! AGENDA BRIEF 10.00-10.15 Registration & Morning Coffee Break 10.15-10.30 Introduction of DSG & “Why we do what we do” Mark Gilson, Founder, DSG 10.30-11.00 Resilient Communities - Project Presentation Annika Golcher, Project Manager, SOS MALTA 11.00-12.30 Make a Difference - Workshop Carolin Zeitler, Founder, Tataowar Coaching & Consulting 12.30- 13.15 Networking Lunch Break Small Groups Organisation “Now imagine what we can do in Malta” 13.15-14.15 Stories with Purpose - Redefining the Soul of the Company through the relation between CSR & Marketing Melanie Vella, Marketing Manager, Project Dirt (UK) 14.15-14.30 Presentation of collaborative CSR project Collaboration Te fit Tazza / FabLab Valletta / DSG 14.30-15.00 Panel discussion “Now imagine what we can do in Malta” Group Sessions Results / Challenges faced 15.00- 15.15 “The North Star for CSR” Nathan Farrugia - Social Entrepreneur 15.15-15.30 Closing by DSG - Way Forward Ticket Breakdown EARLYBIRDS 30 / REGULAR 50 euro - Corporate EARLYBIRDS 15 / REGULAR 30 euro - Start-ups and NGO's Concession price tickets are available so please contact us ON info@dosomethinggood.eu if you would like to apply.