Customer Relationship Management - iGaming Academy

Acquiring customers is expensive. It is therefore important to retain as many customers as possible after their first interaction. 

This course is designed to give a better understanding of how to build an effective CRM programme with a foundation on customer psychology and insights.

It is ideal for marketing executives currently working with CRM or aspiring to work with retention marketing, customer service representatives or others looking to further or secure their career within the igaming industry.

In addition, this course offers a strong foundation for candidates entering or looking to enter managerial roles with no prior experience in the iGaming industry.

Subjects covered include:

• Introduction to Customer Relationship Management
• Customer psychology in iGaming
• Importance of CRM in iGaming
• VIP management learnings
• Customer segments
• Cross product CRM development
• Communication strategy across platforms
• Day-to-day CRM management
• Measuring CRM
• CRM impact on overall company strategy

Next Session Details

Dates: 19th & 21st April 2016 
Starting Time: 5:30pm onwards
Duration: 2 days
Total number of hours: 7 hours
Price: €200.00 (excluding VAT)
Venue: Parthenon Building, Hughes Hallet Street, Sliema, SLM 3140, Malta